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The Color of Light- Understanding White Balance

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Photography is all about light and one important factor of light is COLOR! Color can change the story, message, mood, or feeling of an image and it’s important that we understand the why and the how when it comes to manipulating the color of light. In many genres of photography, it is crucial that the color of light is accurate and represents real life. In other genres, the photographer can manipulate the color of the light to achieve a desired look or mood. We will discuss the advantages of setting custom white balance in camera and also how to master it in post-production. Join Emily Hojnowski as we discuss the technical and artistic aspects of the color of light!

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